AirCanada - Win The World

Date : 01-09-2010

Type: Web / Interactive

Description : Air Canada's renowned "Win The World" contest took a new direction in how people participate. Rather than filling out a form, an interactive video was created inviting users to discover the brand, play with the brand, and participate in the contest.

- Over 1 million registrations
- 615,000 unique participants
- 90% of unique participants played the game until the end
- A low drop out rate of 19.8%

Client : Air Canada

Agency : Fidel Studio

Role : As3 Development